To achieve these objectives you need a plan. It is
important to give attention to the details. Realtors
are equipped with training, skills and tools that allow
us to provide excellence in service. What's more, we
commit our marketing plan to paper. Our listing action
file provides you with:
1. Constant feedback
2. Keeps you up-dated on market trends
3. Keeps you informed on the actions we take
Selling a home should leave
nothing to chance!
Benefits of selling a home through a sales associate.
- Selling a home takes more than an ad in the paper,
and a "for sale" sign on the lot. First,
it takes experience and training to correctly price
a home to sell. It takes a carefully prepared market
analysis showing not only homes that have sold, but
also homes that are still on the market and which
represent your competition, as well as homes that
were on the market and never sold.
- Second, you need to anticipate and solve the many
problems that can arise during the selling process.
Very frequently the buyer has to sell his or her own
home in order to buy yours. It is sometimes difficult
to keep control under these circumstances. Usually
it does not cost the buyer anything up front to work
with a sales associate. Someone may be looking to
buy a home at a lower price because they know you
are saving the brokerage fee.
- If your goal were to sell your home for the best
possible price, in the least amount of time, without
a lot of stress, you would do well to consider an
Selecting A Sales Associate.
Selling a home is serious business. Do not make the
mistake of mixing business with friendship unless you
are certain your friend or relative is capable of representing
your sale capably and objectively. Loyalties are always
important, but circumstances do change and past performance
may not guarantee future performance. Check to see that
the necessary ingredients to serve you well are still
Things To consider.
- Does the agent/salesperson work for a respected
and reputable company?
- Is the salesperson licensed to sell real estate,
bonded and covered by required insurance?
- Is the salesperson a realtor, that is, a member
of the local multiple listing service?
- Will the agent work for you and your best interest,
and disclose any conflicting interest to you?
- Does the salesperson have a marketing plan for
your home that leaves little to chance?
- Does the salesperson have a marketing presentation
that convinces you that their services justify the
commission they receive?
- Does the salesperson offer more than just to put
your home on MLS and put an occasional ad in the paper?
- Does the agent work for a company with an "800"
toll free number national reference network?
- Is the salesperson familiar with your area?
- Since the location of your home adds value to your
home, how will your agent promote the location?
- Would a stranger recognize your sales agent to
be an agent, even without introduction? How is he/she
- Does your salesperson have management and team
support for a combined effort to sell your home?
Sales Associate Services
When you select a sales agent to sell your home you
are selecting someone to work on your behalf, not the
buyers. I will work to protect your rights, and handle
the details that you will find difficult to do. These
are a few things I can do for you.
- Put the property on the MLS exposing your property
to all other companies and their salespeople.
- Provide you with market information you need to
price your home to bring top dollar.
- Keep you informed of market changes, and sales
activity taking place.
- Pre-screen potential buyers to limit the surprises
and a collapsed sale later on.
- Provide 24 hour answering to avoid possibility
of losing a possible buyer.
- Show your home, whether you are home or not. This
saves you waiting around in case a buyer arrives.
- Provide an objective viewpoint in handling difficult
circumstances and buyer objections. It's easy for
emotions to get in the way.
- Assist in contract negotiations. My experience
in mediating sensitive issues can help close the gaps
and speed the process.
- Protect your interests during the selling process
and look after details through the closing process
right through to the possession date.
Preparing For The Showing
Remember you don't get a second chance to make a good
first impression. First impressions count with buyers.
In today's age of consumerism, every buyer is comparative
shopping. A small investment in time and money can give
your home a solid advantage over competing properties.
So by paying attention to detail now, you can enhance
the perceived value later. The following are some suggestions
for preparing your home to show to its best advantage.
- Create A Buying Mood
Turn on lights, turn on air conditioner/heater, open
the drapes, light the fireplace.
- Exterior Appearance
Keep the lawn cut, trim hedges and shrubs, weed and
edge gardens, clear driveway and clean up oil spills,
clean out garage. Make repairs where needed.
- Create Space
- Clear stairs and halls of clutter
- Clean furnace and filters
- Tighten door knobs and latches
- Repair cracked plaster
- Touch up paint
- Clean and repair windows
- Repair seals around tubs and basins
- Replace defective light bulbs
- Oil squeaking doors
- Repair squeaking floor boards
- Squeaky Clean
Clean and freshen bathrooms, clean fridge and stove
(in and out). Clean around heating vents, clean washer
and dryer, clean carpets, drapes and window blinds.
- At the front door
Clean porch and foyer; ensure doorbell works, repair
screen on door, freshen paint or varnish front door,
repair door locks and key access.
The Value Of Feedback
If your home does not sell it is important to know the
reason why. Similarly you should also know why your
home is not being shown. I will always communicate with
you even if you do not like what I have to say. If you
do not know what is wrong you won't know what to fix.
If more than one buyer makes the same remark about your
home, it is significant information that you should
Contact me today for your free